Environmental Factors

The textbook, Marketing, Principles and Perspectives: Principles and Perspectives, list the following environments: Marketing, Social, demographic, Cultural, Economic, Technological, Competitive, Institutional, and Political/legal. For this paper I crystallise on focus only on a few. Demographic environment refers to the size, diffusion, and growth rate of groups of people with different characteristics (Bearden & deoxyadenosine monophosphate; LaForge, 2004, chap. 2). These factors fellow a company determine the purchasing behavior of hostile consumers. Cultural environment refers to factors and trends relate to how people live and f are (Bearden & LaForge, 2004, chap. 2). Examples are ideas, beliefs, taboos, or values. These factors must be considered because whatever foreign consumers use products differently. Economic environment includes factors and trends related to income distribution and the production of legals and services (Bearden & LaForge, 2004, chap. 2). Examples are a rural?s income level and industrial structure. There are intravenous feeding industrial structures: Subsistence, Raw material exports, Industrial, and Industrializing. These economies determine the income distribution. An example is an industrializing providence may admit low through and through high income homes, mend a subsistence economy, mostly agricultural, may have low income homes (Armstrong & Kotler, 2005, chap. 15). In a Political/ licit environment in that location are least iv factors to be considered by the organization.

They are the brass?s bureaucracy, the f iscal regulations, the political stability, ! and the earth?s attitude towards international buying. The goernment?s bureaucracy is the musical mode a country helps foreign companies. A company pass on need to know if a foreign country has good usage and market information. Monetary regulations must be considered because of the switch over rate. The company will want their profits in a currency that has value. The political stability of a country is a factor because some countries are hostile to foreign companies. A country?s attitude towards international buying is normally good, but sometimes hostile (Armstrong &... If you want to attractor in a full essay, order it on our website: OrderCustomPaper.com

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