Balanced Scorecard and Strategic Analysis of Southwest Airlines

EXECUTIVE SUMMARY south-west Airlines Co. provides low-fare, no-frills, civil appearance transportation. The association was incorporated in 1967 and is headquartered in Dallas, Texas. As of declination 31, 2005, it operated 445 Boeing-737 aircrafts and provided utility to 61 cities in 31 states. The company overly provides snitch flyer awards to caper partners, including quote card companies, hotels, telecom companies, and car rental agencies. southwestern Airlines is the fifth largest respiratory nerve pathway company in America, run more(prenominal) than 2,150 flights per day and carrying over 44 million passengers a year. The company has nine major competitors operating domestically such as JetBlue, Spirit, ATA, AirTran, SkyWest, Frontier Airlines, Delta, Continental, and American West. go those competitors suffered tremendous loses or bankruptcy partly due to the bushel of 9/11, southwest Airlines has kept up(p) its existence, profitability and its employee/ node service integrity. southwestern boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry and won the industrys Triple summit meeting award for Best Airline quintuple times in a row from 1992-96. It was the first airline with a frequent flyer program to give credit for the number of trips subscriben, non just the number of miles flown, and also pioneered aged(a) discounts, Fun Fares, Fun Packs, a same-day air freight preservation service, ticket-less travel, and many other anomalous features. Southwest Airlines has proven to take advantage of such strategies and die through because of the high-frequency, short hops at low rates they offer.

steady though other airlines arrive at begun to incorporate Southwest Airlines strategies and values, Southwest Airlines still leads and remains efficient by maintaining the the true of their employees and in keeping their customers satisfied. Over the years Southwest Airlines has expectant strategically explaining offers of expansion opportunities by over one-hundred cities. Southwest is the only airline that has generated... The article has very interesting points on the account successes of Southwest Airlines in the airline industry. This essay make nigh good points. I do not stand for it rap many of the negatives facing southwest and I dont inescapably opine open seating as a strength. If you exigency to get a full essay, order it on our website: OrderCust omPaper.com

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