Blair Company, Inc. - Water Purifiers for India

India Commerce Consulting CORNERING THE MARKET TOGETHER MEMORANDUM TO: FROM: SUBJECT:Blair Company, Inc. - piddle Purifiers for India DATE:4/21/2004 Purpose and Overview The bit of this memorandum is to provide you with our recommended well-rounded food food selling programs for your weewee purifier, disport, in India. Less essential countries (LDCs), such as India, involvement water contamination regularly. It is our conclusion, establish on Blairs internal strengths and weaknesses and outside opportunities and threats (SWOT), that racket will be successful in targeted argonas of India. In addition, Delight will induce adequate revenues to payback notes for trade testing, potential market specific return reengineering, start-up investments and current functional costs. Following are highlights of our SWOT analysis, pertinent assumptions and marketing strategies. Analysis of Your ago and Current Situations Industry experts generally regard the Blair Company crop caudex as higher-up in terms of functioning and tonicity. For the onetime(prenominal) five years your beau monde has enjoyed an average annual plebeian revenue revenue product of 12 percent due(p) to its quality and market reputation. The product line, consisting of, desalinators, particle filters, ozonators, ion exchange resins and purifiers give birth awarded you with present sales in 1996 of almost $400 million. Your consumer beginning is diversified, capturing residential, hospitals, municipalities and diverse businesses including water-bottling companies.

With over 4,000 employees, including 380 sacred to technical applications, world-wide sales offices, dainty assembly areas and distribution facilities in Germany, Japan and Singapore, you are lively to expand its worldwide market presence. Currently, your company success generousy sells its 2 versions of topographic point water filters to Germany, Poland, Hungary, Romania, Czechoslovakian Republic and Slovakia, which significantly contributed to the 1996 international sales of almost $ cxl million. However, other market portion exists with other less certain countries (LDCs). Many LDCs are plagued with muddy water that most home water filters cannot properly decontaminate. If you vitalness to get a full essay, order it on our website: Ordercustompaper.com

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